BEYOND THE EVENT: HOW BRANDS BUILD & MEASURE HIGH-PERFORMING EXPERIENCES

9:00am - 11:00am | Thursday 23rd April 2026

12th Knot, Sea Containers London

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Events are now among the most powerful accelerators of business growth, but building events that truly perform requires more than just delivering great experiences. It demands intent at every stage: designing each moment with purpose and structuring the experience to drive performance long before it is ever measured.
 
Attendance, satisfaction and sentiment are no longer enough to signal value. Senior leaders increasingly expect evidence that events perform: that they inspire people to act differently, accelerate pipeline, strengthen relationships and deliver measurable commercial return across experiences, incentives and wider brand moments.

Join senior leaders across marketing, brand, experience and procurement as we examine:
 

  • How performance expectations around events are evolving

  • The growing demand for demonstrable contribution to growth

  • Why performance indicators are reshaping investment decisions

  • How event and incentive strategies are influencing behaviour

  • What stronger measurement unlocks in terms of optimisation, influence and strategic value 

STRATA - Event(27_09_23)-ALEXROBERTSON-87_SMALL

Beyond the Event: How Brands Build and Measure High-Performing Experiences

In this latest Making Moments Matter insights event, we explore how leading organisations are building high‑performing experiences and redefining success, linking engagement to performance metrics such as pipeline, revenue, retention, advocacy, organisational alignment, cultural performance and long‑term brand strength. 

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